Remote Control from Info HQ
If you have multiple stores, digital screens in your retail spaces allow for congruity of your in-store messaging. This is gold for marketers looking to create brand loyalty. Your aesthetic can be easily transferred from one place to another with minimal hassle. What’s more, you can control the content of your screens from wherever you are. It’s the retail equivalent of syncing all your devices.
Get 3D Social Media
Digital signage means your customers can integrate their digital presence with their real-life activities — and there are multiple ways to do this. Why not run an Instagram campaign and direct your shoppers to it through your boards? Pop up a hashtag on one of your boards and watch as people take photos of it or go straight to their search engines. Alternatively, display a favourable tweet or review to give a sense of how your brand is operating in the world of the internet. Think of your in-store screens as a portal between your physical space and your online community.
Help Shoppers Shop
Your in-store screens are an effortless (and affordable) way to up the number of assistants you have on the floor. They can easily direct shoppers towards hot items, tell them about the latest sales and keep them returning by providing a top-notch customer experience. This is a win-win. Your customers get the services of an ever-present shopping assistant, and you get to reap the rewards of their increased spending while in your store. Remember that whenever you reveal a product to your customer, the possibility that they will purchase it increases astronomically. Showing someone wearing the dress they are holding might just sway in a MAYBE? in the direction of a YES! Visual hints may even remind them of an item they had forgotten they wanted. Digital signage can act as a reminder for them, and a revenue generator for you.
Give Instant Updates
Sale ending in five minutes? New tasting promotion in aisle 6? Store closing in 10 minutes? Whatever it is that you need to communicate with your customers, digital signage will allow you to do it. You can update the information in real time so that not a single person is left behind. What’s more, the capacity to provide shoppers with instant updates has great bearing on customer safety. In the unlikely event of an emergency, you can get everyone on the same page with just the click of a button.
Entertain shoppers
Ever been dragged along on a shopping excursion that you were not too keen to go on? Maybe you’ve waited patiently while your sister tries on the thirtieth pair of shoes or started breaking into a sweat when your partner just could not decide on the right shade of sock. If you’ve experienced any of this, you can rest assured that your customers have to. Digital signage can act as a bored shopping partner’s best friend. Instead of wandering aimlessly through the aisles, or benching themselves while they stare at the wall, they can now engage with breaking news, sports updates, the fashion channel, or tomorrow’s weather.
Guess what? If you can keep a reluctant shopping partner happy, you will have a shopper who is likely to spend a little more time in your store.