Guide your guests
First things first, a digital display can act as a virtual receptionist for your guests. Of course, nothing replaces good customer service from a trained person, but signboards can help both your staff and your guests when it comes to getting everyone in the know. Your displays can encompass anything from a map to get you from part of a hotel to the other, important information about meal times, to what time the pool closes. No more getting lost, no more arriving ten minutes after the kitchen has closed requesting a meal, and no more long queues to speak to someone at the reception desk.
# your hospitality
Imagine you could have access to the holiday pics your guests take while staying at your resort. By hashtagging your hospitality, this can become a reality. Display your hashtag on one of your sign boards to prompt your patrons to get involved with a social media campaign. The benefits of this are so far reaching, both for you and your potential customers, that you’ll soon wonder how you managed your inhouse marketing before. You get free advertising across multiple platforms, and your future guests get a taste of what’s on offer before they spend the night. What’s more, it’s engaging and fun — yet another exciting activity to enjoy while on vacation.
Advertise Anything from Add-on Services to Specials
Display boards open a realm of possibility when it comes to in-house advertising. The humble pamphlet simply doesn’t hold a candle to the potentials of up-to-date signage that will entice your guests to keep returning. Technology makes it so much easier to run promotions, leading to more nights booked, and ultimately to future loyal customers. And it can be done remotely. You do not even have to be on the property to kick off a three-nights-for-the-price-of-two promotion, or a happy hour cocktail special at the bar. In addition to this, you will be able to directly advertise any add-on services available at your accommodation. Whether it’s a spa, shuttle service, kids’ activity or bingo, your guest won’t be able to partake if they don’t know it exists.
Get Up-To-Date News, Weather, and Sports
Screens have replaced the role of the newspaper for travelers. More and more, people want to engage with content in a way that favours the digital. Rather than putting out news rags in your lobby that hardly get read, why not show the latest news, weather reports, and sports broadcasts? You might find that your patrons hang around a little later in your communal area, increasing their customer satisfaction.
Give them another reason to love you
Isn’t improving customer experience exactly what the hospitality industry is about? Your power to create that perfect combination of comfort and fun for your guests may have always been there — now it’s time to take it to the next level. Whether it’s navigating their way around a resort, finding out about all the great services you have to offer, or keeping up-to-date with the latest guest information, the screens around your property will become an integral part of their vacation experience.